I have always admired the pretty window displays at V V Rouleaux, a much-adored specialist ribbon and trimmings shop in Marylebone. Though truthfully, I have also felt a little intimidated to step inside as I haven't the faintest idea how I would put such gorgeous materials to creative use.
However, I finally did cross the threshold and admired beautiful ribbons and trimmings of every style, size, pattern and material imaginable. Stripes, polka dots, plaid, organza, velvet, beading, feathers and much, much more... I have since decided my amateur gift-wrapping deserves some pretty adornment.
V V Rouleaux is highly regarded amongst creative Londoners, and as House & Gardens is quoted as saying, the store is for those "...spurred on by the thrill of discovering something unique. For here is indeed something for everyone."
(image credit: 1, here ; 2, my iPhone)